Retail Insight Programmes
We operate programmes in 3 key areas to deliver performance improvement in retail operations, sales strategy, distribution, availability, promotional performance and business planning:
Business Tracking & Performance Measurement improves the performance of Strategy, Insight & Planning functions by providing visibility of in-store performance over time, across customers and markets for your products and competitors.
Business Planning & Forecasting helps Sales Teams plan, forecast, and review sales and profits by account, channel, category and country.
Retailer Performance Improvement uses retailer data and tailor-made algorithms to provide real-time solutions to in-store issues of Availability, Waste and Markdown, Event Execution and Forecast Accuracy.
Business Tracking and Performance Measurement
Overview
A Retail Insight Business Tracking and Performance Measurement Programme uses Audit or any available in-store performance data to deliver a suite of data analytics and measurement services to help you understand, measure and track in-store performance of your own and your competitors’ products:
- Over time.
- By customer.
- By market.
How can such a programme add value to your business?
- Tracking of key business drivers identifies opportunities and measures progress against objectives by precise and robust collection, extraction, cleansing and presentation of key metrics.
- Removing the non-value added work of manipulating raw data from your team delivers significant time savings and frees account managers to focus on driving sales and profits in their accounts.
- By providing executional and planning insights in a commercial format to leverage with customers.
- All our programmes and services are designed for you and your business needs, and can be customised to meet your specific requirements, whether ongoing or project based.
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Business Planning and Forecasting
Overview
A Retail Insight Business Planning and Forecasting Programme allows you to manage:
- Sales plans, trade spend and profitability at brand, SKU and Category level.
- Thereby gaining complete control of the drivers of commercial success for your business.
How can such a programme add value to your business?
The Business Planning and Forecasting Programme can be fully integrated into your existing business process and enterprise systems.
It delivers a full reporting suite providing visibility on sales, availability, distribution and profit performance for all your Customers from individual SKU and store level upwards, enabling improved:
- Forecasting management.
- Scenario planning from Volume to Profit & Loss.
- Pre- and Post-Trade Funds Evaluation.
- Trade Spend Management.
- Retailer & Supplier Profitability.
This in turn provides:
- Accurate insights into costs – empowering commercial teams to be informed business owners and drive profitable sales for your organisation.
- Improved decision support – by giving improved visibility to teams on key measures coupled with intuitive reporting systems.
- More effective operations – by having one standardised approach which can improve transparancy and forecasting across the business.
- State of the art business modelling – giving teams fast and easy to access to a full reporting suite which aids transparency and scrutiny of data.
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Retailer Performance Improvement
Overview
A Retail Insight Retailer Performance Improvement Programme uses retailer data and tailor-made algorithms to provide real-time solutions to in-store issues of Availability, Waste and Markdown, Event Execution and Forecast Accuracy.
How can such a programme add value to your business?
- Addressing on-shelf availability represents the single greatest opportunity to drive shopper loyalty and sales. Accurate, comprehensive and actionable reporting delivered within 3 hours of data receipt drives store-level action to fix out of stocks on the products shoppers want to buy.
- Reducing waste through intelligent markdown of products represents a huge saving for retailers. Using Retail Insight's Markdown Optimisation Process you can maximise your retail selling price through the full life-cycle of the product and reduce the level of wastage.
- Excellent in-store event execution drives trade promotional success. The Retail Insight Event Execution system immediately analyses compliance to agreed promotions highlighting any deviations by store. Building up an event library, ongoing analysis and understanding of event effectiveness, Retail Insight can also provide solutions to ensure that the right promotions are planned effectively prior to in-store start date.
- Completing the circle, our unparalleled understanding of retailer operational dynamics enables us to deliver ongoing efficiency and cost-saving improvements to a huge range of retailer issues, including:
- Forecast accuracy
- Product cannibalisation
- Perpetual inventory solutions
- Price sensitivity & price optimisation
- Category optimisation & key driver analysis
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