Promotional Compliance
Global consumer products companies spend £40 billion per year on trade promotion, the second largest expenditure behind cost of goods, yet less than 30% are actually profitable.
Poor returns from promotional investment are driven by ineffective promotional mechanics, compounded by poor event compliance at store level.
Retail Insight’s unique approach to measurement and management of trade promotions is to assess promotional impact every day in every individual store. Reaching this level of deep understanding enables real insights to be identified – driving real increases in sales, profitability and promotional forecast accuracy by:
- Identifying non-compliant stores within 24 hours of agreed activity
- Targeting retail execution partners to activate non-compliant stores
- Measuring the compliance, key drivers and profitability of every instore event
- Providing promotional analysis to improve forecast accuracy
