Promotional Compliance
Consumer products companies spend around £40Billion per year on trade promotion, the second largest expenditure behind cost of goods
Yet less than 30% are actually profitable (IBM Analysis), This is driven by a lack of understanding of the contributing factors for success, namely compliance and execution at store level.
Retail Insight’s proven approach to measurement and management of trade promotions at store level allows us to drive a real increase in sales and profitability through:
- Comparison of Day One compliance with agreed activity.
- Targeting Store Force activity and activate non-compliant stores.
- Measurement of the cost of poor compliance.
- Providing performance feedback to deliver improved future forecasting.
